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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Dinesh Karthik revealed a conversation with Virat Kohli where Kohli stated that Test captaincy brought out his best batting. Karthik drew a parallel with Shubman Gill, who expressed a similar sentiment about prioritizing the team's needs over individual performance after becoming captain. Karthik believes Gill's captaincy mindset, combined with his skill and technique, positions him for success.