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Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.

Novak Djokovic overcame a shaky start and apparent discomfort to defeat Alex de Minaur in four sets, securing his 16th Wimbledon quarterfinal appearance. After losing the first set decisively, Djokovic rallied, displaying resilience and strategic adjustments to dominate the later sets. Meanwhile, Flavio Cobolli advanced to his first Wimbledon quarterfinal, setting up a match against his idol, Djokovic.